Mystery Shop visits are conducted on your sales team in their place of business and report on their ability to win new business. We also report on the standard and presentation of the product they are selling. We also advise if the consultant follows up the mystery shop visit with a phone call after the visit has taken place.

Our surveys are very comprehensive but they can be altered to meet your specific needs. Each survey will be tailored specifically for each client.

All surveys have several categories which are all scored by the shopper. Our report used extensively for New Home Sales Consultants has up to 50 questions. Each report will include Yes/No answers to a series of questions relating to whether they achieved the required level of service, salesmanship, presentation etc. They are rated as to how well they achieved the required result. Comments are made in relation to each section of the survey to further elaborate on the results of Mystery Shopper’s visit and to give further insight in to the visit. 

Each section is graded and an overall average score is given at the conclusion of the report so the consultant’s performance can be ascertained at a glance.

Our objective is to answer the following:

1. Are sales staff making the most of each and every opportunity to sell their product?
2. Are sales staff implementing questioning aimed at understanding what is important to their visitors?
3. Are sales staff attempting to build rapport with their visitors?
4. Are sales staff reflecting the corporate image the employer is trying to project?
5. Are sales staff offering optimum customer service?
6. Are sales staff demonstrating knowledge of the product offered?
7. Are sales staff following procedures the employer has put in place?
8. Are sales staff meeting their customer’s needs and desires?
9. Are sales staff following up all leads and establishing and maintaining a database aimed at maximising opportunities for future new business?
10. Are sales staff giving your company the best possible chance to secure new business?

Mystery Shoppers will visit sales staff in their place of business and will report on:

• Staff Presentation
• Customer Service
• Presentation of their place of business
• Effectiveness of their questioning techniques to gauge and understanding of their customer’s needs.
• Whether the sales staff succeeded in making the mystery shopper feel that their enquiry was important and valued.

MYSTERY SHOPPING RESULTS ARE THE PERFECT TOOL TO USE WHEN PERFORMING STAFF APPRAISALS

One on one appraisal of each consultant's Mystery Shopping report would be recommended to highlight their efficiencies/deficiencies with a view to improving their overall performance in their future dealings with prospective buyers.
 
This could be done at a meeting between your Sales Manager and your Consultant.
 
Your National Sales Manager can also perform one on one appraisals of the Mystery Shopping experience with their District Managers to discuss the overall performance of their area of responsibility.